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- Sam Altman Says AI Cost Will Decrease 10 Times Per Year 📉
Sam Altman Says AI Cost Will Decrease 10 Times Per Year 📉
Add anything and anyone to any video with 'Pikadditions'
Gina Acosta
February 10, 2025
In partnership with
Welcome to another edition of Horizon AI,
OpenAI’s CEO made bold predictions about the cost of AI and addressed concerns about large investments in the technology.
Let’s jump into it!
Read Time: 4.5 min
Here's what's new today in the Horizon AI
AI Costs Will Drop 10 Times Each Year, Predicts Altman 📉
Super Bowl Commercials Put Spotlight on AI
AI Tutorial: Add anything and anyone to any video with 'Pikadditions'
AI Tools to check out
The Latest in AI and Tech 💡
AI Findings/Resources
AI News
OPENAI
AI Costs Will Drop 10 Times Each Year, Predicts Altman 📉
Sam Altman claimed that AI is going to become much cheaper to use, leading to more widespread adoption. This was one of three key observations he shared in a blog post on AI development.
Details:
Altman revealed that AI costs are decreasing at a rate of 10x every 12 months. He pointed to how the price per token for OpenAI’s GPT-4 dropped 150x between early 2023 and mid-2024 as an example.
Besides cost, Altman said that an AI model's intelligence is roughly equal to the resources used to develop it, which mainly include chiefly training compute, data, and and inference compute.
He also noted that there is "no reason for exponentially increasing investment to stop in the near future" since AI models' intelligence is growing at a "super-exponential" rate.
It seems his views on AI investment are shared by most big tech companies, as Amazon, Microsoft, Google, and Meta are ramping up their AI spending. Together, their investments are expected to exceed $320 billion in 2025.
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SUPER BOWL
Super Bowl Commercials Put Spotlight on AI
As everyone tuned in to the championship game, AI was surprisingly a common theme in several multi-million dollar ads.
Here are some key highlights from this year’s Super Bowl ads:
OpenAI's $14 million SuperBowl ad
OpenAI aired its first-ever Super Bowl ad on Sunday, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
Google's AI Super Bowl commercial: an ad every father will love
The heartwarming ad highlights how a father uses AI to juggle preparing for his dream job interview while raising his daughter and teaching tough life lessons.
Meta bets on its Ray-Bans: “Hey Meta, Who Eats Art?”
Meta chose to promote its Ray-Ban Meta smart glasses in a commercial featuring Chris Hemsworth, Chris Pratt, and Kris Jenner as they explore an art gallery.
Salesforce: What AI Was Meant to Be
The ad stars Matthew McConaughey racing through Heathrow Airport after a last-minute gate change, suggesting that if he had used Agentforce, Salesforce’s AI platform, his journey might have been less stressful.
GoDaddy Airo speeds into the Super Bowl with Walton Goggins
GoDaddy showcased Airo, its AI tool designed to assist small businesses in creating professional-quality logos, website designs, and promotional content for social media.
Water bottle brand Cirkul takes a playful jab at AI
Starring Adam Devine, the commercial shows an AI assistant misinterpreting his request and ordering 100,000 bottles, playfully highlighting the risks of relying on AI for everyday tasks.
AI Tutorial
Add anything and anyone to any video with 'Pikadditions'
Pika Labs recently launched the "Pikadditions" tool, allowing users to seamlessly insert objects into existing videos. Here’s how to use it:
Go to Pika labs and sign in
Select “Get started with Pikaddition”
Upload your video: It must be 5 seconds long; longer ones will be clipped. The size limit is 25 MB.
Upload an image of the character or object you want to add to your video.
Type your prompt: Describe what you want to insert into the video.
Click on the icon to start generating your video.
Tips:
You can use images with backgrounds; the AI will cut out the subject and add it to your video. However, a white or gray background shows better results. If you’re generating your own images, use prompts like “on a white background” or “on a gray background.”
Keep movement minimal. If recording real-world footage, move slowly—fast movements can cause inconsistencies and pixelation.
Pika’s documentation suggests keeping prompts simple.
AI Tools to check out
✨ Genaimo: Bring your 3D characters to life with a single prompt.
⏱ KushoAI: It helps you test web user journeys in minutes.
🗣 Tough Tongue AI: A multimodal agent to create, share and rehearse scenarios.
🦾 SkillSync: Ship your ideas into functional apps regardless of TechStack.
💥 Swatle: Conversational task management platform.
AI Findings/Resources
⭐ TIME announces the recipients of the 2025 TIME100 AI Impact Awards
💼 How AI can lift workforces to new heights of efficiency and innovation.
💡 How AI can help in the creative design process
👉 8 reasons to create your own custom ChatGPT with GPT Builder
The latest in AI and Tech
The tech giant had rolled back Gemini's ability to generate images of people in February 2024 after some controversy, but it is now available again if you have a Workspace account.
The AI startup led by OpenAI co-founder Ilya Sutskever is discussing a new funding round that could value the company at $20 billion—four times its September valuation—despite having no revenue yet.
OpenAI is finalizing the design of its first in-house AI chip. The chip will be sent to Taiwan Semiconductor Manufacturing Co for fabrication in the coming months.
During her opening speech at the Artificial Intelligence Action Summit, she urged policymakers to focus on AI’s realities rather than grand utopian or apocalyptic scenarios.
That’s a wrap!
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Gina 👩🏻💻