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Netflix's New OpenAI-Powered Search 🔍

Netflix's New OpenAI-Powered Search 🔍

OpenAI's Sam Altman Talks the Future of AI, Safety and Power

Gina Acosta
April 12, 2025

Welcome to another edition of Horizon AI,

The streaming giant is now testing an innovative search feature powered by OpenAI technology, underscoring a significant shift in how traditional services are looking for ways to leverage AI to gain a competitive edge.

Let’s jump right in!

Read Time: 3.0’ min

Here's what's new today in the Horizon AI

Chart of the week: The Projected Rise in U.S. Data Center Energy Use
Netflix Tests OpenAI-Powered Search Feature
Free Resources
AI tools to check out
Video of the week

Chart of the week

The Projected Rise in U.S. Data Center Energy Use 🚀

U.S. data center energy consumption is expected to grow more than fourfold, from 147 terawatt-hours (TWh) in 2023 to 606 TWh by 2030.
This surge is primarily driven by the rapid expansion of AI, cloud computing, and the increasing digitization of various sectors.

Source

AI News

NETFLIX

Netflix Tests OpenAI-Powered Search Feature

Bloomberg reports that Netflix is beginning to test a search feature powered by OpenAI.

Details:

The new AI search engine will let users “look for shows using far more specific terms, including the subscriber’s mood,” letting customers pose inquiries that go well beyond genres or actors’ names.
The feature is already available for some users to try in Australia and New Zealand on iOS and will expand to the US in the coming weeks and months, with no current plans for availability outside of iOS.
It's opt-in, so subscribers must choose to test it out.

Netflix is constantly looking for ways to consolidate its market position amidst increasing competition, and it is now betting on AI to enhance user experience and revolutionize how subscribers interact with the platform, making content search more intuitive and intelligent.

Resources

👉 Things AI will never understand

😱 Don’t believe reasoning models’ Chains of Thought, says Anthropic

💡 The race is on to redesign everything for AI agents

👀 Google’s whitepaper on prompt engineering

🤔 How is Europe becoming a leader in AI?

AI Tools to check out

💬 Tanka: AI messenger with long-memory for teams.

🤫 Amurex: A silent, smart companion that handles tasks, remembers what matters, and supports your workflow - without disrupting it.

🗣 Vapi: Voice AI agents for developers.

🧪 Experiments: Try new habits, challenges, and tools.

🧠 Twinmind: Capture, summarize, and recall meetings, lectures, or your entire life's memories for free.