AI Radio Host Goes Unnoticed for Months 🤯

Welcome to another edition of Horizon AI,

In today’s edition, we’re looking at a recent case of an Australian radio station that used an AI-generated DJ for months without listeners noticing, showing how far the technology has come, but also raising questions about transparency and ethics.

Let’s jump right in!

Read Time: 4.5’ min

Here's what's new today in the Horizon AI

• Chart of the week: All the Things People Use AI for in 2025 👀

• Australian Radio Station Secretly Used an AI Host for Six Months

• Free Resources

• AI tools to check out

• Video of the week

Chart of the week

All the Things People Use AI for in 2025 👀

• This ranking highlights the most popular AI use cases based on Marc Zao-Sanders' analysis for Harvard Business Review, drawn from thousands of forum posts over the past year.

Source

AI News

AI IN MEDIA

Australian Radio Station Secretly Used an AI Host for Six Months

Every weekday at 11 a.m., a young DJ goes on air at CADA, a radio station in Sydney’s west owned by one of Australia’s biggest media companies. But Thy, as she is known, isn’t real.

Details:

• Workdays with Thy looks and sounds much like any other radio program — but its host, who presents a four-hour mix of hip hop, R&B, and pop, is the work of AI.

• The radio host’s voice and likeness are modeled after a real employee from the company’s financial department, with the voice being generated using ElevenLabs technology.

• The program attracts an audience of at least 72,000 people, according to reports.

• This isn't the only recent example of AI content going unnoticed. After launching an AI-generated Microsoft Surface ad in January, the company has only now disclosed its use of AI.

• The use of an AI host has generated some backlash as well, especially since neither CADA’s website nor the show itself discloses that the host is AI-generated.

The line between what’s real and what’s artificial is bound to become harder to spot as the technology keeps advancing. You can listen to a snippet of the AI host in The Carpet, which first reported the news.

Resources

⏳ Workers could save 122 hours a year by adopting AI in admin tasks, says Google

💡 “Periodic table of machine learning” could fuel AI discovery

🔮 The jobs that will fall first as AI takes over the workplace

📝 AI policies in Africa: lessons from Ghana and Rwanda

AI Tools to check out

🍓 Strawberry: A browser that brings AI superpowers into your daily workflows.

👀 Peek: AI personal finance coach that guides you through decisions.

👉 ShumerPrompt: Discover and share powerful prompts for AI models.

🤝 Deeto: AI driven client reference platform.

🌐 Echo Memo: Cross platform social media bookmark, easily recall anything you saved.

Video of the week

How AI could change the advertising business

Explore how AI is reshaping the advertising industry through a conversation between Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, and Stefan Pletorius, Chief Technology Officer of WPP.

The discussion covers AI's role in automating and improving marketing, with a demo of WPP’s AI-driven marketing operating system, featuring synthetic focus groups, content generation, and ad performance prediction. They also dive into AI's impact on job roles and the importance of marketers embracing AI across their organizations.

That’s a wrap!

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Gina 👩🏻‍💻